So you’ve written an amazing abstract that will make people want to read your paper? Great! But FIRST your paper must be FOUND by the reader. This means you need the right TITLE and KEYWORDS.
Research ‘impact’ is best visualised as academic impact plus the difference your work makes to the lives of ordinary people (think: socioeconomic impact). The first of these variables (academic impact) is much easier to measure (citations, downloads, reads) but the second ….. (much harder to do, let alone measure).